Business Card Best Practices

Business Card Best Practices

  Albeit small, business cards are an important marketing tool. They are often one of the first impressions of your company. It’s important that you create a business card that is functional, informative and fitting for your industry. Listed below are five business card best practices to keep in mind for your next order.  … Read more »

How to Merge Variable Data in InDesign

How to Merge Variable Data in InDesign

If you’re familiar with the differences between offset and digital print, you’re aware that digital print is best for projects that: Require quick turnaround time Are small and/or frequent orders Have constantly changing content Content that’s constantly changing, such as mailing addresses, is handled using variable data merging. This process automatically populates a document’s fields… Read more »

Printing from Tee to Green

Printing from Tee to Green

  We’ve got golf on the brain here at Delzer. Not only do many Delzer employees enjoy playing the game, but we also enjoy printing for and supporting the sport. In 2016 alone, we printed 900,000 scorecards for 65 different golf courses. This year two of our customers, ESPN and Northwestern Mutual, also provided us… Read more »

Delzer Does GLGA’s GEA Ceremony

Delzer Does GLGA’s GEA Ceremony

  CELEBRATING PRINT The Great Lakes Graphics Association (GLGA) is a trade association dedicated to representing the graphics arts industry throughout Illinois, Indiana, and Wisconsin. Every year, GLGA hosts a Graphics Excellence Awards (GEA) competition that recognizes winners of excellent craftsmanship in design, creation, and production of top-quality printed materials. Learn more about the GEA… Read more »

How Keen is Your Color Vision? Take This Online Eye Test

How Keen is Your Color Vision? Take This Online Eye Test

Do you have a discerning eye for color? Take this online eye test to test your peepers’ on-screen hue perception. It’s pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design and print [which, come… Read more »

5 Common (But Totally Avoidable) Print File Setup Mistakes

5 Common (But Totally Avoidable) Print File Setup Mistakes

The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes… Read more »

Your Brand Color Matters

Your Brand Color Matters

You may have heard this nugget of marketing wisdom before: Your brand isn’t what you say it is–at the end of the day, it’s what your audience says it is. Very true. But that doesn’t mean businesses can’t give their audiences a nudge in the right direction with color. Marketing teams far and wide work… Read more »