The Story of Pantone 186

Milwaukee Tool

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Branded Red


We also know it as process 0, 98, 79, 5, but to the general public it is the unmistakable trademark Red of Milwaukee Tool. Easily recognizable, this shade of Red is one of Milwaukee Tool’s greatest brand assets, acting as a symbol for their high quality tools.

Being their print partner for over 20 years, we’ve taken personal responsibility for Milwaukee Tool Red, dialing in our sheet-fed, web, digital and large format equipment to ensure that consistency and value remain in this color.

Color Coordination


Inconsistency in your materials sends mixed messages to potential customers. Shifts from one marketing piece to another can leave the impression that a company isn’t paying attention to details.

With Milwaukee Tool, this could lead to a fundamental brand failure which is why we take extreme care in proofing and color calibration so that we aren’t just printing red, we’re printing Milwaukee Tool Red.

Black, White + ReD All Over


Milwaukee Tool has risen to a level of brand recognition that they are considered a household name. We are no strangers to Milwaukee Tool here at Delzer, either.

Milwaukee Tool utilizes all of Delzer’s services – offset and digital print; variable print-on-demand through their custom online storefront; wide format printing for signage and banners; literature storage with pic/pack and fulfillment; die cutting for POP displays; retail POP kit assembly, packaging and fulfillment; self-mailers and postcard printing.

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