What is Print On Demand?
The business world is fast-paced and constantly evolving. Whether you’re in the healthcare, manufacturing, finance, education, or service industry, having print materials that are available, up-to-date, and personalized will impact your business.
Print On Demand (POD) is a service that works hand-in-hand with our print and fulfillment departments, allowing customers to order print materials using a custom online storefront tailored to their brand. Prints can have variable (AKA customizable) information, static (AKA generic) information or a combination of both.
At Delzer, almost any print item can be done on demand. Some typical examples are business cards, brochures, catalogs, instruction manuals, letterhead, envelopes, pocket folders, sell sheets, banners, and foam core boards.
Of course, the list doesn’t end there. There are countless ways to make Print On Demand work for your business, which our team of experts can help you navigate through.
Print On Demand provides numerous advantages when it comes to time, money, and risk. Here’s how:
Advantages of an Online Storefront
An online storefront hosts print-on-demand and beyond, helping your business work efficiently and effectively.
Four Advantages of Print On Demand
1. Timely + Efficient
Businesses are using Print On Demand more and more to represent fast-changing files, compliance updates, new standard protocols, and personalized prints.
These quick, on-the-go items can be ordered and turned fast without compromising quality. Because POD items are produced in our digital print and wide format print departments, orders have an impressive order-to-receive window.
For example, let’s say you’ve just hired a new employee. You need to have a binder full of training materials and personalized stationery and business cards ready for their first day.
If you already have a POD account with a printer like Delzer, all you have to do is log in to your online storefront, make a couple of clicks, approve your proofs, and you’re done! From there we print and pack your items, and deliver them to their destination.
2. Low Risk + Low Investment
POD also reduces risks and investments associated with inventory and budget. Too often large bulk print purchases create cost issues through storage and inventory management fees. Making matters worse, outdated content becomes a real problem. It’s beyond frustrating to pay for inventory space on bulk print purchases that end up sitting on shelves collecting dust, only for them to be outdated by the time they’re used – or, remembered.
With Print On Demand, you can store your print files electronically (AND FOR FREE!) with the ability to change content as often as you’d like (ALSO FREE!).
Note: There are some orders that we do advise to be purchased in bulk, due to significant customer cost savings. We’ll help you navigate a winning strategy based on your needs.
Because Print On Demand is set up using an online ordering site, businesses can also set cost-effective management settings on the site to further reduce budgetary risks.
3. Fresh + Custom Content
As noted above, Print On Demand always uses the latest file versions, giving you fresh content as needed. It also works hand-in-hand with variable data. Variable data – which allows you to customize your prints using elements such as addresses, text, graphics, and images – offers a targeted approach in print, giving your marketing budget even more bang for its buck.
And, lastly, your ordered quantities are set up as needed by you, ranging anywhere from 1 to 1,000+. Order as few or as many items as you want on a variety of substrates.
4. Streamlined + Convenient
Having Print On Demand also takes out tedious work of coordinating with numerous vendors or middlemen for your print supply chain needs.
Source all your printing, warehousing, kitting, and shipping needs under one roof and gain efficiency like never before with a dedicated Print On Demand partner focused on your strategy.
As we’ve gone over the benefits of Print On Demand, we’ve mentioned associated online storefronts numerous times. So, what does that entail, exactly? Delzer’s ordering site – known as an online storefront – is created to support POD. But, it doesn’t stop at print.
We can also support downloadable content, as well as non-print materials, such as promotional items or customer products that are not produced at Delzer. We’ll store and manage inventory and shipping details for these items as they are ordered through the online storefront, as well as kit assembly services as needed.
Read about the full advantages of an online storefront here or tour a prototyped site to get a feel for site setup.
Tour an Online Storefront
Take a virtual tour of our Delzer-prototyped Online Storefront sample, which works hand-in-hand with Print on Demand.
With Print On Demand, you can:
- 1. Reduce costs associated with inventory and outdated content
2. Streamline the print ordering process
3. Enjoy quick turnaround time with quality results
4. Customize prints with quantities, substrates, and content
Numerous businesses are trending in this direction with their print (and non-print) materials because of the robust capabilities this dynamic service offers.
Of course, Print On Demand is only as good as its provider, so it’s important to choose a partner who is focused on attentive customer service, follow-through, and consistent – if not ahead of schedule – convenience for your team and customers.
LET’S DISCUSS WHAT MOVES YOUR BUSINESS
Are you ready for the next level in your print and fulfillment operations? Our team of experts are here to discuss solutions that make sense for your business.