It’s no secret: effectively marketing your business takes real effort. A good marketing mix is all about balance. According to a survey conducted by Pitney Bowes, 76% of small businesses find that their ideal marketing mix is a combination of print and digital communications. While there’s no hard and fast rule when it comes to… Read more »
The Print-Centric Designer Designers who specialize in traditional, tangible marketing materials have numerous details to consider when setting up their artwork for print distribution – but for the sake of keeping your attention, we’re only going to focus on two that specifically relate to this post. That’s right, just slowly move your mouse away from… Read more »
Wide format print makes an impression. When it comes to materials, dimensions, and techniques, this digital sub-department has a skill set all its own. One of those skills is printing in white ink – something no other printing department here can do. Where is White Ink Useful? Our Fuji Acuity Advanced flatbed printing press print… Read more »
Tuesday, December 5th was a big day for basketball fans in the Milwaukee area. We hope you’re sitting down for this news: yesterday, the first eight seats were installed in the new Milwaukee Bucks arena. A View Ahead This next step in construction marked a milestone for the arena in progress, which is… Read more »
Well, the cat’s out of the baseball bag. The Brewers didn’t make it to the 2017 Postseason. While we’re bummed – as are they, we’re certain – we’re still a Miller-bottle-half-full type of group and are proud to have seen our home team push for a chance at the playoffs. It’s been quite a ride…. Read more »
Albeit small, business cards are an important marketing tool. They are often one of the first impressions of your company. It’s important that you create a business card that is functional, informative and fitting for your industry. Listed below are five business card best practices to keep in mind for your next order. Consider your… Read more »
If you’re familiar with the differences between offset and digital print, you’re aware that digital print is best for projects that: Require quick turnaround time Are small and/or frequent orders Have constantly changing content Content that’s constantly changing, such as mailing addresses, is handled using variable data merging. This process automatically populates a document’s fields… Read more »
6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage… Read more »
Do you have a discerning eye for color? Take this online eye test to test your peepers’ on-screen hue perception. It’s pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design and print, chances are… Read more »
The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes… Read more »