Uncategorized

Four Reasons to Fall in Love With Print

Four Reasons to Fall in Love With Print

Mmm…fall. It’s that incomparable change in the temperate season marked by colorful leaves, comfy clothes, crisp air, and richly printed paper. (Shhh, just go with it…) Fall isn’t just a time for women in yoga pants holding pumpkin spice lattes to tell you their favorite things about the season – those of us in the print… Read more »

Why Working with a Printer Is like Baseball

Why Working with a Printer Is like Baseball

Baseball fans have officially ventured out of hibernation, feeling irrationally optimistic about the unpredictable Wisconsin spring weather and eager to catch some time away from the office with a beer and brat in hand at Miller Park. While working with a printer doesn’t give that full-to-your-heart’s-content feeling in your stomach the way that a Johnsonville Stadium… Read more »

CMYK, Pantone, RGB and Hex Color Models

CMYK, Pantone, RGB and Hex Color Models

WHAT EVERY MARKETER SHOULD KNOW ABOUT COLOR – WRITTEN BY A MARKETER Confession: Long before I knew better about the printing process and color models, I designed a bright, colorful poster. It was part of a last-minute Christmas present for my niece who was all about hot pink, vibrant purple, and dancing and just had… Read more »