Did you know that 62 to 90 percent of consumers’ product assessment is based on color alone? Alas, if only profitability and success were as simple as slapping a color or two on something and sitting back, waiting for your sales to skyrocket. There is a lot behind color psychology. The way you present it,… Read more »
Delivering Bleeding-edge Solutions to Mail and Small-format Packaging
Welcome to the bleeding edge in cost-effective mail and package printing. No, literally. This innovative new service offering through Delzer now allows for inkjet printing capabilities for mail and small packages that otherwise would involve a third party to accomplish, including printing items like envelopes with bleeds. This means a number of things. For us, it means… Read more »
Which Direct Mailer is Right for You?
What type of direct mailer should you use for your next campaign? That depends on a number of factors, such as design and messaging needs, postage rates, and USPS limitations. In this post, we’ll review the pros and cons of three common direct mail types to help you make an informed decision in your future… Read more »
How to Design a Business Card in 5 Steps
If you’re wondering how to design a business card, this post is for you. Here are our recommendations on how to design a solid business card that is both functional and professional. The Business of Business Cards Business cards are an essential part of your branding. A properly done business card will meet the criteria of… Read more »
Kitting: A Flavorsome Slice of Marketing Strategy
Three things we love here at Delzer: Print, kitting – and of course, pizza. After all, we are human! February 9th is National Pizza Day. In honor of this momentous holiday, we’re sharing some related #printspiration topped with tips & tricks hot off the press for your next marketing kit strategy, as true pizza fans… Read more »
Elves of the Shelves: Is Outsourcing Your Warehousing + Fulfillment Magic Right For You?
It’s no newsflash that the 2020 holiday season is set against a dramatically different backdrop than years past. The pandemic has changed “business as usual” in so many ways, including purchasing behavior and supply chain strategy. While you can continue to handle your own warehousing and fulfillment needs – after all, Santa does it year after… Read more »
Last-Minute Gift Ideas
Christmas is right around the corner–you’ve known this. And yet, here you are in the final countdown to Christmas with little idea of what to get those hard-to-gift recipients on your list. Before you get your tinsel in a tangle, we’ve got a few ideas to spark some last-minute inspiration. Let’s get started! Last-Minute Christmas Gift… Read more »
New 2021 USPS Prices Announced
It’s that time of year again: The U.S. Postal Service (USPS) has filed notice to the Postal Regulatory Commission (PRC) with new USPS prices that will become effective January 24, 2021 if approved. New 2021 USPS Postage Rates USPS Mailing service prices are proposed to increase by approximately 1.8% for First-Class Mail and 1.5% for other… Read more »
Pie Poll: An Infographic of Favorite Thanksgiving Pie Flavors
Trying to narrow down which pies to serve this Thanksgiving? Take it from us. You didn’t ask, but we’re sharing. Not only are we commercial design, print, and fulfillment experts, but we also have a discerning taste for the buttery, crust-encircled decadence known to fill Thanksgiving tables and waistlines alike. Our team dished on their… Read more »
Standard Black Vs. Rich Black in Commercial Print
Print works from a color model that uses different percentages of Cyan (C), Magenta (M), Yellow (Y), and Black (K) to achieve its appearance. You’re familiar with the straightforward, visual results of printing in black + white versus printing in color. But did you know that there are two different types of black that can… Read more »
