Welcome to the bleeding edge in cost-effective mail and package printing. No, literally. This innovative new service offering through Delzer now allows for inkjet printing capabilities for mail and small packages that otherwise would involve a third party to accomplish, including printing items like envelopes with bleeds. This means a number of things. For us, it means… Read more »
Mail your postcards, parcels and letters anywhere, anytime with control and ease.
Which Direct Mailer is Right for You?
What type of direct mailer should you use for your next campaign? That depends on a number of factors, such as design and messaging needs, postage rates, and USPS limitations. In this post, we’ll review the pros and cons of three common direct mail types to help you make an informed decision in your future… Read more »
Elves of the Shelves: Is Outsourcing Your Warehousing + Fulfillment Magic Right For You?
It’s no newsflash that the 2020 holiday season is set against a dramatically different backdrop than years past. The pandemic has changed “business as usual” in so many ways, including purchasing behavior and supply chain strategy. While you can continue to handle your own warehousing and fulfillment needs – after all, Santa does it year after… Read more »
New 2021 USPS Prices Announced
It’s that time of year again: The U.S. Postal Service (USPS) has filed notice to the Postal Regulatory Commission (PRC) with new USPS prices that will become effective January 24, 2021 if approved. New 2021 USPS Postage Rates USPS Mailing service prices are proposed to increase by approximately 1.8% for First-Class Mail and 1.5% for other… Read more »
Direct Mail Marketing Benefits
Direct Mail Marketing Benefits Direct Mail Marketing, Defined. If you live anywhere with a physical address, we’re 99.99% sure you’re already familiar with direct mail marketing. But if you do indeed live under a rock, this is a common marketing technique that physically delivers promotional materials to prospects’ mailboxes. Postcards, flyers, and catalogs, for instance,… Read more »
New 2020 USPS Prices Announced
Attention budget-savvy professionals: The U.S. Postal Service (USPS) has filed notice to the Postal Regulatory Commission (PRC) with new USPS prices that will become effective January 26, 2020. New 2020 USPS Prices – Mailing Services USPS Mailing service prices will increase by approximately 1.9% based on the Consumer Price Index (CPI). The below chart illustrates… Read more »
Common Mailpiece Dimensions
The Print-Centric Designer Designers who specialize in traditional, tangible marketing materials have numerous details to consider when setting up their artwork for print distribution – but for the sake of keeping your attention, we’re only going to focus on two that specifically relate to this post. That’s right, just slowly move your mouse away from… Read more »
Mail Classifications Made Simple
Here’s a scenario: You’re planning a campaign for an upcoming event. You want to hit as many people with your message as possible, for the best price, within a realistic timeframe. You intend to use a number of different print pieces like postcards, invitations, and maybe even a custom, die-cut and folded piece to really… Read more »
New 2018 U.S. Postal Service Prices Announced
This month the U.S. Postal Service filed notice to the Postal Regulatory Commission (PRC) with price changes to become effective January 21, 2018. If your company is currently immersed in or approaching the budget season, now is the time to plan for these new increases for your 2018 mailings. Your team is going to… Read more »
Keep Your Direct Mail Out of the Trash: 6 Tips for a Successful Campaign
6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage… Read more »