Direct Mail Marketing Benefits Direct Mail Marketing, Defined. If you live anywhere with a physical address, we’re 99.99% sure you’re already familiar with direct mail marketing. But if you do indeed live under a rock, this is a common marketing technique that physically delivers promotional materials to prospects’ mailboxes. Postcards, flyers, and catalogs, for instance,… Read more »
Mail your postcards, parcels and letters anywhere, anytime with control and ease.
Attention budget-savvy professionals: The U.S. Postal Service (USPS) has filed notice to the Postal Regulatory Commission (PRC) with new USPS prices that will become effective January 26, 2020. New 2020 USPS Prices – Mailing Services USPS Mailing service prices will increase by approximately 1.9% based on the Consumer Price Index (CPI). The below chart illustrates… Read more »
The Print-Centric Designer Designers who specialize in traditional, tangible marketing materials have numerous details to consider when setting up their artwork for print distribution – but for the sake of keeping your attention, we’re only going to focus on two that specifically relate to this post. That’s right, just slowly move your mouse away from… Read more »
Here’s a scenario: You’re planning a campaign for an upcoming event. You want to hit as many people with your message as possible, for the best price, within a realistic timeframe. You intend to use a number of different print pieces like postcards, invitations, and maybe even a custom, die-cut and folded piece to really… Read more »
This month the U.S. Postal Service filed notice to the Postal Regulatory Commission (PRC) with price changes to become effective January 21, 2018. If your company is currently immersed in or approaching the budget season, now is the time to plan for these new increases for your 2018 mailings. Your team is going to… Read more »
6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage… Read more »
USPS Rates are Changing Long, long ago, in 2016… the United States Postal Service (USPS) filed a request for price changes that would affect mailing and shipping rates. If approved, those new prices would go into effect following the end of the 2016 holiday mailing season. Since then, the tried-and-true holidays those of us in… Read more »