Talking Shop at the MADE Career Pathways Expo


Delzer is invested in growing the Waukesha manufacturing community and promoting the print industry as a local business here in Waukesha.

One way we do this is by supporting the School District of Waukesha and Waukesha County Business Alliance as members of Waukesha MADE (Manufacturing, Automotive, Design and Engineering).


MADE Career Pathways Expo

Last week, MADE hosted their annual Career Pathways Expo at WCTC. Over 900 high school students from Arrowhead, Kettle Moraine, Waukesha West, Waukesha South and Waukesha North interested in occupations within these industries attended.

The goal of this event is to raise students’ awareness of the variety of fulfilling career paths within the manufacturing, automotive, design, engineering and construction/skilled trades industries.

Delzer represented the manufacturing and design industry as one of the 28 booths at the event.


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We literally rolled out the orange carpet for students at Delzer’s booth.


Delzer’s Booth

Our booth was staffed by Account Executive, Wendy Bergstrom-Noskowiak and Communications Manager, Julie Olivas. Their life-size, 2-D Delzer Doppelgänger cutouts also showed up.


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From left: Wendy and Julie #Twinning with their Delzer Doppelgängers


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Sidenote: Snapchat’s filters can recognize the cutouts. Amazing.


Wendy and Juile engaged students in conversation about the variety of career paths within our printing company, shared tangible samples of offset, digital and wide format print work that we’ve done, and supplied an interactive activity for students to participate in.

Freebies like pens, notepads, and posters of My Wisconsin Photography’s photographed landscapes and Milwaukee Brewers’ Ryan Braun were also handed out left and right to students like candy. Oh, and of course there was actual candy too…being handed out like – you guessed it – candy.


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Wendy passes out the sharp looking posters that were printed on Delzer’s Komori Lithrone GL840 perfecting press to eager students.


Test Your Color IQ

Unfortunately we couldn’t realistically bring in any of our XXL commercial printing equipment to provide students with a hands on experience of how we print, bind and deliver work for largely obvious reasons.

We could, however, share the importance of a universal skill crucial to anyone in the design and print industry: color vision.

Students were challenged to align 10 color squares ranging very close in hue into a gradient from the bluest square to the greenest square. The teens had fun participating both individually and in groups.

Word eventually got out beyond the student body about this activity; a few attending teachers were instructed by students to stop by and test out their color vision, too.


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Looking good, guys!

This activity was loosely based on a Color IQ Test we passed along in one of our past blogs. Test your own Color IQ here.


What Events Will You Be Hosting This Year?

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Do you need help creating a captivating booth for your next event?

Whether you need literature to hand out, large display backdrops and cutouts, or just want to get some ideas through a strategy consultation, we’ll help you get it right.