on the DOT: our blog

Meet Terry Amerson, Sales & Estimating Guru

Meet Terry Amerson, Sales & Estimating Guru

Before a print project hits the press, a few things need to happen. First, our account managers work with customers to determine and finesse the job details as the liaison between Delzer’s external and internal communication. Our estimating department then quotes the project, taking into consideration the full scope of it. Materials, quantities, labor, outsourcing… Read more »

Leave an Impression with Life-Size Cutouts

Leave an Impression with Life-Size Cutouts

  Let’s face it: Life-size cutouts get reactions. Whether it’s a chuckle, a startled double take, or an interaction of some type like a photo op, they leave an impression. Life-size cutouts, however, aren’t for every business. They can be quirky and playful. If that doesn’t fit your brand or culture, then maybe sit this… Read more »

Picnic Turned Printspiration

Picnic Turned Printspiration

  You’ve probably been to at least a few company picnics in the past, perhaps even this year. A company picnic can be a great way to strengthen working relationships, boost morale and show appreciation to employees.   According to many a blog post on the subject, the main tips for a successful company picnic… Read more »

Project-Centric Paper Stocks (+infographic)

Project-Centric Paper Stocks (+infographic)

  If you read last week’s blog about our paper airplane toss activity, you may recall we offered three different paper stocks for participants to choose from to help them best maneuver their planes through the wind at the ESPN Wisconsin Open.   Print Projects > Paper Planes As fun as a paper airplane toss… Read more »

Printspiration For Your Next Event Activity

Printspiration For Your Next Event Activity

  If you know Delzer, you know we are a golf-friendly company. It’s true. Come warm weather, we can’t be kept away from the course. Last week we attended ESPN’s Wisconsin Open golf event as a sponsor, participant, and supporter.   Getting into the Sponsorship Spirit Participating is an easy enough task; you show up,… Read more »

Business Card Best Practices

Business Card Best Practices

Albeit small, business cards are an important marketing tool. They are often one of the first impressions of your company. It’s important that you create a business card that is functional, informative and fitting for your industry. Listed below are five business card best practices to keep in mind for your next order. Consider your… Read more »

How to Merge Variable Data in InDesign

How to Merge Variable Data in InDesign

If you’re familiar with the differences between offset and digital print, you’re aware that digital print is best for projects that: Require quick turnaround time Are small and/or frequent orders Have constantly changing content Content that’s constantly changing, such as mailing addresses, is handled using variable data merging. This process automatically populates a document’s fields… Read more »

Printing from Tee to Green

Printing from Tee to Green

  We’ve got golf on the brain here at Delzer. Not only do many Delzer employees enjoy playing the game, but we also enjoy printing for and supporting the sport. In 2016 alone, we printed 900,000 scorecards for 65 different golf courses. This year two of our customers, ESPN and Northwestern Mutual, also provided us… Read more »

Keep Your Direct Mail Out of the Trash: 6 Tips for a Successful Campaign

Keep Your Direct Mail Out of the Trash: 6 Tips for a Successful Campaign

  6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage… Read more »