If you know Delzer, you know we are a golf-friendly company. It’s true. Come warm weather, we can’t be kept away from the course. Last week we attended ESPN’s Wisconsin Open golf event as a sponsor, participant, and supporter. Getting into the Sponsorship Spirit Participating is an easy enough task; you show up,… Read more »
Business Card Best Practices
Albeit small, business cards are an important marketing tool. They are often one of the first impressions of your company. It’s important that you create a business card that is functional, informative and fitting for your industry. Listed below are five business card best practices to keep in mind for your next order. Consider your… Read more »
Meet Keith Allard, Account Manager
Delzer is many things: a design hub, a commercial printer, a fulfillment + distribution center, and–human. Just like our variable printing capabilities, we’re changing things up on our blog. If you’ve worked closely with us, you may already be familiar with some members of our team. For those of you who haven’t, though, we’re creating… Read more »
How to Merge Variable Data in InDesign
If you’re familiar with the differences between offset and digital print, you’re aware that digital print is best for projects that: Require quick turnaround time Are small and/or frequent orders Have constantly changing content Content that’s constantly changing, such as mailing addresses, is handled using variable data merging. This process automatically populates a document’s fields… Read more »
Printing from Tee to Green
We’ve got golf on the brain here at Delzer. Not only do many Delzer employees enjoy playing the game, but we also enjoy printing for and supporting the sport. In 2016 alone, we printed 900,000 scorecards for 65 different golf courses. This year two of our customers, ESPN and Northwestern Mutual, also provided us… Read more »
Keep Your Direct Mail Out of the Trash: 6 Tips for a Successful Campaign
6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage… Read more »
Delzer Does GLGA’s GEA Ceremony
CELEBRATING PRINT The Great Lakes Graphics Association (GLGA) is a trade association dedicated to representing the graphics arts industry throughout Illinois, Indiana, and Wisconsin. Every year, GLGA hosts a Graphics Excellence Awards (GEA) competition that recognizes winners of excellent craftsmanship in design, creation, and production of top-quality printed materials. Learn more about the GEA… Read more »
An Open Letter to our Open House
AN OPEN LETTER TO OUR OPEN HOUSE Dear Delzer Open House, We miss you already. Although it’s been over twenty years since your last appearance, it was as if you’d had much more recent experience before last week’s event. Maybe we’re being a bit biased here, but You. Were. Phenomenal! We’re sad to see the… Read more »
How Keen is Your Color Vision? Take This Online Eye Test
Do you have a discerning eye for color? Take this online eye test to test your peepers’ on-screen hue perception. It’s pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design and print, chances are… Read more »
5 Common (But Totally Avoidable) Print File Setup Mistakes
The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes… Read more »
