AN OPEN LETTER TO OUR OPEN HOUSE Dear Delzer Open House, We miss you already. Although it’s been over twenty years since your last appearance, it was as if you’d had much more recent experience before last week’s event. Maybe we’re being a bit biased here, but You. Were. Phenomenal! We’re sad to see the… Read more »
How Keen is Your Color Vision? Take This Online Eye Test
Do you have a discerning eye for color? Take this online eye test to test your peepers’ on-screen hue perception. It’s pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design and print, chances are… Read more »
5 Common (But Totally Avoidable) Print File Setup Mistakes
The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes… Read more »
Your Brand Color Matters
You may have heard this nugget of marketing wisdom before: Your brand isn’t what you say it is–at the end of the day, it’s what your audience says it is. Very true. But that doesn’t mean businesses can’t give their audiences a nudge in the right direction with color. Marketing teams far and wide work… Read more »
Printing Brewers Materials for 47 Years and Counting
This is My Crew The sand has settled on the home plate after a full Opening Day of fans tailgating, checking out Miller Park’s new concessions, and watching our Milwaukee Brewers take on the Colorado Rockies. But there is more than meets the eye when it comes to attending a game. Whether it’s food vendors… Read more »
Keep Your Budget Happy with these Free Creative Resources
When it comes to design and writing, it’s important to be authentic to your brand. But that doesn’t mean you necessarily have to reinvent the wheel – or, your budget. Here are some examples of free creative resources to use for your design and writing needs. Free Creative Resources to Keep Your Budget Happy Icons:… Read more »
A New Process Calls for New Thinking
Do You Hear That? It’s the Winds of Change… If it ain’t broke, don’t fix it–right? Wrong. So, so wrong. At Delzer, we keep our eyes open for new solutions, both for our customers and ourselves. This requires inching out of comfort zones and strategically steering away from the “but this is how it’s always… Read more »
CMYK, Pantone, RGB and Hex Color Models
WHAT EVERY MARKETER SHOULD KNOW ABOUT COLOR – WRITTEN BY A MARKETER Confession: Long before I knew better about the printing process and color models, I designed a bright, colorful poster. It was part of a last-minute Christmas present for my niece who was all about hot pink, vibrant purple, and dancing and just had… Read more »
Digital Vs. Offset Printing
Digital Vs. Offset Printing: Which is Right for Your Business? In the world of printing, there are two main methods to achieve a finished product: digital and offset. For us at Delzer, we live and breathe all things print so it makes sense for us to understand this. But we believe that knowledge is power,… Read more »
7 Clever Print & Packaging Ideas To Spark Your Creativity
Competition and clutter make reaching your audience challenging. Luckily, unique print and packaging techniques can help you maneuver around those obstacles and stand out. Here are seven ideas to inspire you as you take a road less traveled in print and packaging: 1. Paint the town with a creative product packaging: Source: http://www.designboom.com/project/paint-brush-like-socks-package-socksraw/ 2. Think… Read more »
