A New Process Calls for New Thinking

A New Process Calls for New Thinking

Do You Hear That? It’s the Winds of Change… If it ain’t broke, don’t fix it–right? Wrong. So, so wrong. At Delzer, we keep our eyes open for new solutions, both for our customers and ourselves. This requires inching out of comfort zones and strategically steering away from the “but this is how it’s always… Read more »

CMYK, Pantone, RGB and Hex Color Models

CMYK, Pantone, RGB and Hex Color Models

WHAT EVERY MARKETER SHOULD KNOW ABOUT COLOR – WRITTEN BY A MARKETER Confession: Long before I knew better about the printing process and color models, I designed a bright, colorful poster. It was part of a last-minute Christmas present for my niece who was all about hot pink, vibrant purple, and dancing and just had… Read more »

Digital Vs. Offset Print: Which is Right for Your Business?

Digital Vs. Offset Print: Which is Right for Your Business?

In the world of printing, there are two main methods to achieve a finished product: digital and offset. For us at Delzer, we live and breathe all things print so it makes sense for us to understand this. But we believe that knowledge is power, and want to extend that empowerment to you as an… Read more »

Digital Vs. Offset Printing

Digital Vs. Offset Printing

Digital Vs. Offset Printing: Which is Right for Your Business? In the world of printing, there are two main methods to achieve a finished product: digital and offset. For us at Delzer, we live and breathe all things print so it makes sense for us to understand this. But we believe that knowledge is power,… Read more »

7 Clever Print & Packaging Ideas To Spark Your Creativity

7 Clever Print & Packaging Ideas To Spark Your Creativity

Competition and clutter make reaching your audience challenging. Luckily, unique print and packaging techniques can help you maneuver around those obstacles and stand out. Here are seven ideas to inspire you as you take a road less traveled in print and packaging:   1. Paint the town with a creative product packaging: Source: http://www.designboom.com/project/paint-brush-like-socks-package-socksraw/  … Read more »

What’s Love Got To Do With Print?

What’s Love Got To Do With Print?

Roses are red, violets are blue, where does Valentine’s Day rank in greeting card sales? Why, number two. Christmas certainly takes the yule log in greeting card sales with an estimated 1.5 billion cards shared between families, friends, and businesses. Valentine’s Day takes second place in print popularity, though. Roughly 143 million cards are sent… Read more »

A day at JA BizTown

A day at JA BizTown

Tuesday, January 24th, 8:30 AM – We filed into BizTown at Junior Achievement (JA) of Wisconsin, one by one. Twenty-five volunteers of different ages, different backgrounds, and different career paths, but one common interest: to volunteer for the day and help students make a connection between what they learn in school with real world experience… Read more »

What USPS Rate Changes Mean For Your Business (Infographic Included)

What USPS Rate Changes Mean For Your Business (Infographic Included)

USPS Rates are Changing Long, long ago, in 2016… the United States Postal Service (USPS) filed a request for price changes that would affect mailing and shipping rates. If approved, those new prices would go into effect following the end of the 2016 holiday mailing season. Since then, the tried-and-true holidays those of us in… Read more »

We Are Going Digital

We Are Going Digital

Happy New Year! In true New Year’s form, Delzer has a new resolution to roll out: going digital. Yes, print is our bread and butter, but we are ready to add some bacon to that sandwich—blog bacon, to be exact—because we are hungry to help you get it right by any means necessary.   Print… Read more »