Delzer Does GLGA’s GEA Ceremony

Delzer Does GLGA’s GEA Ceremony

  CELEBRATING PRINT The Great Lakes Graphics Association (GLGA) is a trade association dedicated to representing the graphics arts industry throughout Illinois, Indiana, and Wisconsin. Every year, GLGA hosts a Graphics Excellence Awards (GEA) competition that recognizes winners of excellent craftsmanship in design, creation, and production of top-quality printed materials. Learn more about the GEA… Read more »

How Keen is Your Color Vision? Take This Online Eye Test

How Keen is Your Color Vision? Take This Online Eye Test

Do you have a discerning eye for color? Take this online eye test to test your peepers’ on-screen hue perception. It’s pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design and print, chances are… Read more »

5 Common (But Totally Avoidable) Print File Setup Mistakes

5 Common (But Totally Avoidable) Print File Setup Mistakes

The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes… Read more »

Your Brand Color Matters

Your Brand Color Matters

You may have heard this nugget of marketing wisdom before: Your brand isn’t what you say it is–at the end of the day, it’s what your audience says it is. Very true. But that doesn’t mean businesses can’t give their audiences a nudge in the right direction with color. Marketing teams far and wide work… Read more »

Printing Brewers Materials for 47 Years and Counting

Printing Brewers Materials for 47 Years and Counting

This is My Crew The sand has settled on the home plate after a full Opening Day of fans tailgating, checking out Miller Park’s new concessions, and watching our Milwaukee Brewers take on the Colorado Rockies. But there is more than meets the eye when it comes to attending a game. Whether it’s food vendors… Read more »

Keep Your Budget Happy with these Free Creative Resources

Keep Your Budget Happy with these Free Creative Resources

When it comes to design and writing, it’s important to be authentic to your brand. But that doesn’t mean you necessarily have to reinvent the wheel–or your budget. Here are some free resources to keep on hand for a rainy day when you need some help with your creative brainstorming.   Icons: FlatIcon Infographics are… Read more »

A New Process Calls for New Thinking

A New Process Calls for New Thinking

Do You Hear That? It’s the Winds of Change… If it ain’t broke, don’t fix it–right? Wrong. So, so wrong. At Delzer, we keep our eyes open for new solutions, both for our customers and ourselves. This requires inching out of comfort zones and strategically steering away from the “but this is how it’s always… Read more »

CMYK, Pantone, RGB and Hex Color Models

CMYK, Pantone, RGB and Hex Color Models

WHAT EVERY MARKETER SHOULD KNOW ABOUT COLOR – WRITTEN BY A MARKETER Confession: Long before I knew better about the printing process and color models, I designed a bright, colorful poster. It was part of a last-minute Christmas present for my niece who was all about hot pink, vibrant purple, and dancing and just had… Read more »

Digital Vs. Offset Print: Which is Right for Your Business?

Digital Vs. Offset Print: Which is Right for Your Business?

In the world of printing, there are two main methods to achieve a finished product: digital and offset. For us at Delzer, we live and breathe all things print so it makes sense for us to understand this. But we believe that knowledge is power, and want to extend that empowerment to you as an… Read more »